









Transforming Student Career Guidance Through AI
Transforming Student Career Guidance Through AI
What OstelloAI Does
What OstelloAI Does
Empowering and guiding students through their pivotal career discovery journey.
Empowering and guiding students through their pivotal career discovery journey.
The Problem
The Problem
The growing number of career options has made choosing a career more confusing, especially since many people don't have access to clear guidance and helpful support systems.
The growing number of career options has made choosing a career more confusing, especially since many people don't have access to clear guidance and helpful support systems.
How did we approach the solution?
How did we approach the solution?
How did we approach the solution?
Through user research, we built OstelloAI with an AI chatbot for guidance, a centralized marketplace for courses and mentorship, and psychometric assessments for career mapping.
Through user research, we built OstelloAI with an AI chatbot for guidance, a centralized marketplace for courses and mentorship, and psychometric assessments for career mapping.



OstellAI Chatbot
Hey Ostello,
Hey Ostello,
Hey Ostello,
can I become a data engineer?
can I become a data engineer?
can I become a data engineer?



Psychometric Assessment
5 Steps. A Few Minutes. Clear Career Direction.







Centralized Marketplace
Your One-Stop Hub for Coaching & Learning Resources.









The Impact
The Impact
.
.
Customer Rating
Customer Rating
/20
/20
Net Promoter Score
Net Promoter Score
%
%
Conversion Rate
Psychometric Assessments
Conversion Rate
Psychometric Assessments
%
%
Conversion Rate
Booking Coaching Session
Conversion Rate
Booking Coaching Session
How we achieved it
How we achieved it
Through competitor and feature analysis, user interviews and surveys, empathy mapping, user journey exploration, information architecture, wireframing, prototyping, and rigorous testing.
Through competitor and feature analysis, user interviews and surveys, empathy mapping, user journey exploration, information architecture, wireframing, prototyping, and rigorous testing.