Empowering Students with End-to-End Career Guidance Through Artificial Intelligence
What's ostello?
Ostello is a one-stop-shop for learning and career guidance.
Ostello is an AI-powered real-time career management platform that guides you in choosing the right career for you and provides a marketplace for coaching institutes and mentorship from peers.
MY ROLE
Led research, concept development, and design in collaboration with stakeholders and developers.
TEAM
Solo product designer, Project manager, 3 engineers
The Impact
THE PROBLEM
Too many students are left navigating their careers alone, overwhelmed by scattered advice and unsure of which path truly fits them.
As technology advanced and new industries emerged, career paths multiplied. Creating countless niches that left students feeling overwhelmed and uncertain about which direction to take.
Quick Glance at the solution
Ostello provides a one-stop shop for career guidance and management by giving students a single place to explore, plan, and act on their career goals with confidence.
Beyond just guidance, the platform enables students to track their progress, access real opportunities like scholarships and internships, turning career planning into a continuous, actionable process.
Home
Get instant access to the latest career trends to explore your interests and get
in-depth information on each.
The AI-based Psychometric Assessment, Ostello’s main service, is prominently featured at the top for easy access.
Scholarship resources are available to students completely free of charge.
The Discover page serves as a marketplace where users can find coaching centers and tutors.
The OstelloAI Chatbot is conveniently placed in the navbar for users to quickly ask questions and resolve queries.
Personalized Career Roadmap enables students to plan their future and track progress effectively.
The Profile section allows for personalization, account management, and privacy settings.
tHE FINAL PROTOTYPES
Chatbot
Quick and personalised responses to queries.
Credits are spent on a per-message basis.
In-app credits can be earned through daily challenges and achievements, which can be used for interacting with the chatbot.
Suggested Queries
Users can chat with the bot and ask any doubts using their earned credits.
Best stream match for the student to pursue after school.
Tailored career path recommendations based on their unique characteristics and results.
*Due to data privacy and company policies, actual results have not been included, and the complete process is not displayed.
Assessments
Ostello offers a 10-minute assessment with 5 simple categories, unlike competitors.
The Assessment is a premium feature, offering personalized insights and career guidance benefits.
A preview of the personality questionnaire. *not the actual quiz representation.
Accurate and insightful assessment to help users understand their characteristics
Center specific offers
Marketplace
Select your location to view and access nearby centers and services.
Promotional banners and special offers for enhanced visibility.
Promotional video advertisements from various coaching centers.
Coaching center and tutor cards showcasing offers, ratings, and details.
Cards featuring popular subjects, location, and students studying from the same school.
Filter system to sort by relevance, location, distance, rating, subjects, courses, and skills.
Class & Subject filters
Subject Detail Cards with pricing and course duration information.
Faculty Profiles to enhance credibility and trust.
Map view showing coaching center locations.
Student reviews for building trust and credibility.
Dedicated marketplace sections for academics, skill learning, and study abroad assistance.
Browse top categories.
Showcase of facilities provided for better insight.
Other Screens
uSER TESTING
We had the opportunity to test the app with students from schools around India, through online meetings as well as in-person sessions taken live in the schools.
Founder of Ostello and our team at regional schools in New Delhi, India.
rEFLECTIONS & TAKEAWAY
Ease of navigation
Most users found the app easy to navigate, appreciating the logical flow between different sections as well as the gamification of sections, making it rewarding to explore the app.
AI Chatbot
The AI chatbot was effective in resolving queries but gave lengthy responses and sounded generic. The LLM model used for the app needed to be enhanced and trained with more data to be customized for our user base.
Psychometric Assessments
The psychometric assessment section was well-received, with users finding the questions relevant and the results insightful. We found some users to be still uncertain about the results, questioning their credibility.
what aspects of the product need more fine-tuning?
We faced tight deadlines to ensure the product was viable for pitching to potential investors to secure funding. While the current version is functional, there are several aspects of the app that can be enhanced in the next iterative build
The user journeys can be made much more defined and user-friendly.
WCAG Guideline compliance for text sizes.
Better AI model to be used for chatbot as well as psychometric assessments.
A little more time during the wireframing phrase would have helped me compare and test design iterations.
And that's a wrap!